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What is the restaurant market like?

The restaurant market is made up of several components . The catering market is defined by market research or a call for tenders launched in the catering service. Indeed, the catering service is the act of serving meals to guests and consumers in restaurants.

In this sector, there are several types of meals and cuisines: meal on the table, English cuisine, French cuisine, Russian cuisine, American cuisine, known as “plate meal”. But before getting to the heart of the matter, discover the field of catering, then the catering market and finally the components of this catering market.


In another view, restoration is the act of gaining strength by eating. It is also the job of restaurateurs and establishments working in restaurants.

Note that a restaurant is a place where consumers take or eat dishes prepared by restaurateurs. The restaurant is also a place where meals and kitchens are sold .

Catering is in the hospitality industry. The catering sector is one of the factors of tourist attraction in France .

The catering sector is a battle led by the French Government in favor of employment and the promotion of know-how. According to sources: Gira Conseil and Insee, catering occupies a good place in the tertiary sector. It is the fifth sector provider of employment in France.

The different forms of restoration
The different forms of catering are: traditional, fast, themed, catering, transport, community catering.

The restaurant market

The market is operated by independent individuals and by Very Small VSEs and Medium-Sized Enterprises. The market type can be an open market or a restricted market. The different markets are: commercial catering market and social catering market. In market analysis, there are three main types of meal: nutritious meal, business meal or leisure meal.

The offer of the catering market adapts to the needs of consumers which evolve according to societal, temporal and professional constraints. Commercial catering manages its selling prices profitably in order to make a profit.

Commercial catering defines all catering establishments welcoming all types of public and offering a diversified offer by product and market approached. This type of catering allows consumers to eat in different circumstances during the practice of their leisure activities.

Many concepts make up this sector, in particular those where meals represent the main activity (restaurants and other emerging concepts), and multi-services. Social catering provides a paid service to cover the costs incurred (particularly the cost of raw materials).

Social catering meets the needs of a clientele constrained by their school, work or medical activity in establishments fitted out such as school canteens, companies or organizations, hospitals or penitentiary centres.

Components of the catering market

The catering market must always adapt to provide services that meet consumer needs. The different sections of commercial catering are:

Traditional catering: Traditional catering concerns establishments that serve meals and drinks to be consumed exclusively on site for payment.

Fast food: Fast food, also called fast food, is a mode of catering whose purpose is to save the customer time by allowing him to quickly consume the products ordered or to take them away for a less expensive price.

Drinking establishments: A drinking establishment is an establishment that sells alcoholic beverages, intended to be consumed on the spot or to take away.

Cafeterias: This is a public place, self-service. A place to drink coffee and eat simple meals.
Caterers: The caterer works on order, he also takes care of the food delivery on site.

Each component of the catering market has its own business and marketing department. Their business is determined by the quality of their products for sale. The selection of customers or service provider, in the bidding system in the business market are therefore different can be open or restricted.

The catering market study is based above all on the management of the business plan, the quality of the hotel, meals or products on sale, the service offered such as delivery. Restaurants can present themselves as direct customers or as service providers.

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